| I am a
strategic marketing consultant, specializing in homebuilding and consumer
products, who can augment your existing marketing team or serve as your
mercenary Chief Marketing Officer. If your goal is to sell more products
or services, more often, for more and more money, I can help you.
Industry
Expertse/Services:
Homebuilding:
-
Marketing Plans
- Land Acquisition Feasibilities
- Competitive Analysis
- Community Startups
- Project Management
- Product Development
- Community
Design
- Sales Floor and Model Design
- Print and Online Collateral Development
- Traffic and Sales Conversion Improvement
- Realtor Outreach
- Public Relations
- Specific consumer segment expertise in Active Adult/Baby Boomer
market trends and purchasing behavior.
|
Consumer
Durable Goods:
- Brand and Product Development
- Management
- Multidisciplinary
Concept Brainstorming
- Qualitative Research (focus groups, observational)
- Quantitative Analysis
- Segmentation
- Engineering Design and Prototype
Sourcing
- Brand Strategies & Tactical Implementation
- Packaging Guidance
- Product Launch Strategies
- Public Relations
- and more...
|
Call
or email me to discuss how I may help you.
|
